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Management Information Systems: Managing the Digital Firm, Global Edition (Book) von Kenneth Laudon

CHF 85.50
ISBN: 978-1-292-48259-0
GTIN: 9781292482590
Einband: Nicht benannt (NN)
Verfügbarkeit: Lieferbar in ca. 10-20 Arbeitstagen
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For courses in Introduction to Information Systems.

A case-based approach to IS in business today

Management Information Systems: Managing the Digital Firm provides a comprehensive introduction to Information Systems that draws connections between MIS and business performance. The authors present real-world case studies that explain how well-known companies use IT to solve problems and achieve their objectives. This real-world approach helps students develop sought-after skills, learn to lead IS-related management discussions, and use IT to meet bottom-line results.

The 18th Edition has been updated to cover important contemporary topics including the latest on AI, sustainability and analytics.

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For courses in Introduction to Information Systems.

A case-based approach to IS in business today

Management Information Systems: Managing the Digital Firm provides a comprehensive introduction to Information Systems that draws connections between MIS and business performance. The authors present real-world case studies that explain how well-known companies use IT to solve problems and achieve their objectives. This real-world approach helps students develop sought-after skills, learn to lead IS-related management discussions, and use IT to meet bottom-line results.

The 18th Edition has been updated to cover important contemporary topics including the latest on AI, sustainability and analytics.

Autor Laudon, Kenneth / Laudon, Kenneth C. / Laudon, Jane P. / Traver, Carol G.
Verlag Pearson Academic
Einband Nicht benannt (NN)
Erscheinungsjahr 2025
Lieferstatus Lieferbar in ca. 10-20 Arbeitstagen
Ausgabekennzeichen Englisch
Masse H27.8 cm x B21.5 cm x D2.0 cm 1'204 g
Coverlag Pearson Academic (Imprint/Brand)
Auflage 18. A.